Best Strategy to Perform Local SEO.

GBP primary category.

Keywords in the listing title.

Proximity of the business address to the searcher’s location.

Physical address in the city of search.

Additional GMB categories.

High numerical star ratings.

Completeness of GBP listing.

Quality and authority of inbound links to the associated domain.

Keywords in native Google reviews.

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On-Page Technical SEO

High-quality, validated HTML and CSS coding.

Schema.org coding for local SEO.

Locally optimized title tags.

Locally optimized meta descriptions.

Locally optimized URLs.

Locally optimized on-page copy with tight topical and keyword focus.

Content

Who is writing the content?

What is the content about?

When is the content being written?

Where is the content focused (locally)?

Why is the content being written?

How many social shares is the content getting?

How many reviews are listed?

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Links

Local SEO directories.

Niche local sites.

Editorial local links.

Chamber of Commerce links.

Local .GOV links.

Local .EDU links.

Google, TripAdvisor, Yelp

Local SEO Directories

What directories do these sites have?

What niche local links do these sites have?

What kind of editorial local links do these sites have?

Do these sites have any chamber of commerce links, and if so, which ones?

Do these sites have any local .gov or .edu links?

Schema.org Coding For Local SEO

local business should have is the LocalBusiness schema.

Locally Optimized Title Tags, Meta Descriptions, URLs